The New Mixmonsta Website & Interactive Media Player

Internet users now expect more when watching music videos and general videos, or when listening to music. Instead of just watching or listening, these users want to participate in the experience by interacting with, and personalizing their favorite video and music content.

When internet users can participate in the video or music experience, they spend more time watching and listening to videos and music, and they have many more reasons to share their interactive projects with their friends - through the Mixmonsta community network, email links and widget postings on social networking profile pages.

The unique Mixmonsta media player adds "enhanced stickiness" to every type of content that a user can interact with through the player. This translates into increased page views, increased exposure to content and advertising, increased interest in revisiting "classic" content in a new context, and an increased sense of ownership for user-created interactive projects.

The retooled and relaunched Mixmonsta website fully supports and compliments the new flash-based interactive media player, expanded range interactive applications, the first ever interactive media player widget, and a multi-level social networking community,

A Sticky 2.0 Experience

As many times as you see references to the new Web 2.0 model, you also see the observation that no one knows what Web 2.0 means. For us it's simple. Web 2.0 is the shift from a user-passive internet experience to a user-interactive internet experience. Or, to put it another way, it is the shift from the passive experience of looking at and listening to internet video and music content, to the active experience of direct interaction with internet video and music content.

The Mixmonsta experience is a completely user-centric experience. We put the user in the director's chair, give him access to multiple streams of content, and then equip him with a unique set of tools that empower him to: be the producer; be the editor; be the video DJ, be the programmer for his own mixed media broadcasting channel; be the composer of his own beats, songs and soundtracks; and more.

Just as the 2.0 model means increased interaction, it also supports a new level of sharing. Mixmonsta users create interactive projects that are their own, personalized statements. Sharing their projects is sharing their own creativity, their take on what's cool, and their calling card that says, "Check out what I'm into." That's why users will choose the Mixmonsta interactive media player widget to post their projects on their own Myspace pages, on other social networking profile pages, and on their own websites. Because they can broadcast their own channel of personalized, mixed media content that has been created by them, selected by them, remixed by them, sound-tracked by them, commented on by them, and in every way turned into their own stream of personally branded content.

That's what Web 2.0 means to us.

New & Expanded Revenue Streams

Users don't "skim" the wide variety of content available on the Mixmonsta website; they interact with it. And part of that interaction involves using the tools built into the Mixmonsta media player that empower users to create their own complimentary, or freestanding, original content.

This extended interaction with, and creation of, personalized, interactive projects results in two significant revaluations of standard advertising revenue streams.

Through the merging of cross-media interaction within the Mixmonsta media player, users become engaged in repeated viewings of multiple streams of content, during the process of personalizing their own interactive projects. This results in both new and expanded revenue streams for all content that is part of a user's interactive project.

It becomes a new revenue stream for artists, record labels, publishers and advertisers because this unique form of cross-media interaction creates a completely new use - and revenue stream - for existing content.

And it become an expanded revenue stream for artists, record labels, publishers and advertisers because users view more pages of the website, and complete more viewings of all content contained in their interactive media projects, because of the editing and refinement that is part of any personalized, cross-media interactive project.

Beyond the Web

Through product development and strategic partnerships, Mixmonsta has become the foremost licensing entity for interactive music/video entertainment. The company is now the first choice for interactive music/video OEM licensing applications, offering more products and services than any competitor in the field.

Pursuing an aggressive R&D agenda, the company continues to introduce category-creating products and services that do not exist anywhere else. Coupled with a commitment to frequent product upgrades, the best in branded content, and excellent support and follow-on for all its products, Mixmonsta is positioned to dominate the market for interactive music/video content.

In the near future, the company expects to provide interactive music/video content for video game consoles, toys, PCs, consumer electronics and mobile phones.